Automation & AI for recruitment, sales & admin teams
I build practical workflows, integrations and AI-assisted tools that cut manual admin, improve follow-up and help teams move faster — across recruitment, sales, lead generation, compliance and marketing.
I work across the platforms you already use — and the ones worth adding.
About
I'm a commercial operator with 13+ years in B2B sales, partnerships, recruitment and operations — and I've spent the last few years becoming genuinely technical, designing and shipping real automation and AI systems rather than just using them.
Because I've lived these workflows, I know where the time goes: messy handovers, repetitive admin loops and follow-ups that slip through the cracks. I run discovery, map the process, build it across tools like n8n, HubSpot, Cognito Forms and APIs, add AI carefully where it genuinely helps, then test and iterate until it works in production. I build, not just advise.
Services
Outcome-led builds grounded in real delivery — not demos that never make it to production.
Connect your tools and kill the copy-paste.
Put AI to work on real tasks — with a human in the loop.
Take the admin out of hiring, keep the decisions human.
A follow-up machine that never forgets.
Clean, usable data from sources you're allowed to use.
Checklists, approvals and audit trails that run themselves.
Who it's for
I focus on the teams where manual admin and missed follow-up quietly cost the most.
Registration, onboarding, document chasing and AI-assisted review — with recruiters making the calls.
Lead capture, CRM hygiene, follow-up reminders and clean handovers so nothing goes cold.
Targeted prospect lists, enrichment, segmentation and de-dup from approved sources.
Repetitive back-office tasks, approvals and reminders turned into reliable workflows.
Landing pages, forms, enquiry routing and lead capture wired straight into your CRM.
Cleaning, syncing, enrichment and integrations across the tools you already run.
Example workflows
A few representative builds. No invented client names, no fake metrics — just the shape of the work.
How it works
Six steps, no mystery. You see progress early, keep approval where it matters, and own it at the end.
Understand the team, the workflow and where the time and follow-up actually go.
Document current vs proposed workflow in plain English — including approvals and where a human stays in the loop — before building.
The simplest reliable version, using the right tools, with AI added carefully only where it earns its place.
Edge cases, data checks, permissions and safe failure — so it fails quietly and predictably, never loudly in production.
Docs, a walkthrough, completion checks and clear ownership so the team can run it confidently.
Monitoring, fixes and expansion into the next highest-value process as you grow.
Pricing
Fixed-scope projects with a retainer for ongoing work. Every engagement starts with understanding the problem.
£500–£1,000
Discovery, process review, a workflow map and a prioritised quick-win plan for your team.
For example: reviewing a recruitment team's hiring process and handing back a workflow map, tool recommendations and a prioritised plan that's yours to keep.
Get started£1,000–£2,500
One focused workflow — tested, with handover notes and basic training.
For example: new candidates added to your CRM automatically, with a templated intro email and a Slack alert to the consultant.
Get started£3,000–£12,000
A multi-tool, multi-team system with integrations, testing, docs and handover.
For example: a full recruitment or sales/CRM & lead-gen system across several tools — intake, AI-assisted admin and integrations. Bigger = more workflows, tools and edge cases.
Get started£500–£6,000+/mo
Monitoring, fixes, improvements and new automation ideas across your workflows as you grow.
For example: from light monitoring and fixes for a couple of flows, up to a strategic partner proactively building new automations each month.
Get startedRunning costs — AI tokens (e.g. OpenAI), n8n and any third-party subscriptions — are billed to you directly by those providers. I help you choose, set up and connect everything, and build flows to keep those costs sensible.
Every project is scoped to your situation — these are starting points, not ceilings.
FAQ
No. Recruitment is a specialism, but I also build for sales, lead generation, admin and operations, compliance and marketing teams. The common thread is repetitive, admin-heavy work with a lot of follow-up.
I automate the admin around it — collecting applications and documents, and using AI to extract and structure the key details into a summary a recruiter can act on. The hiring decision always stays with a person; nothing auto-hires or auto-rejects.
Yes — targeted prospect lists with enrichment, segmentation and de-duplication, built from approved sources and APIs and handled responsibly, ready for your team's outreach.
Yes. A website form or enquiry can flow straight into your CRM, notify the right person, create a follow-up task and send a confirmation — no copy-pasting from an inbox.
Almost always. I build around your existing stack — CRM, forms, email, spreadsheets and so on — and only suggest adding something when it clearly pays off.
I build it. I can run the discovery and mapping, but the point is working systems in production — designed, built, tested and handed over, not a slide deck.
A discovery call, a review of your current processes and systems, a plain-English map of the workflow, and a prioritised list of quick wins and bigger opportunities.
Quick wins often land in days to a couple of weeks. Larger multi-tool projects run longer and are delivered in phases so you see progress early.
Yes. Workflows are built with GDPR, access control and sensible data retention in mind, with data processing agreements where appropriate.
Start with a low-cost audit. You get a clear plan, and the numbers either stack up or they don't — no pressure.
Latest from the insights
Get in touch
Tell me about your team and what's eating the time. I'll reply with whether automation is worth it — and where I'd start.